What we stand for
Our Redland Vision and Purpose create a crystal-clear picture of where the organisation is headed together, and what we must do every day to get there.
Vision
What we want to be known as. What we are striving to become.
The world’s most desired fruit.
Purpose
Why we exist in the world. Why we are different.
We relentlessly invest in producing better quality fruit. Everybody, every decision, every day.
Our Values
Our Values define the beliefs and guiding principles around how we want to exist in the world as an organisation.
They are the foundation our culture is built on. It helps us attract and keep the best people and the type of customers we love working with.
